Yvette was recommended to me as a good person to review my website and she has done a fantastic job. She was very thorough, provided a detailed list of recommendations, and has been supportive an encouraging ever since. I’ve been very happy with Yvette’s excellent subject knowledge, professionalism and level of service. Highly recommended David[...]
Or in marketing speak A simple guide to understanding the customer journey Do you know what steps your customers go through when they purchase from you and why do you need to know anyway? I’m going to try to keep this simple. It’s not that I think you, the reader, is stupid, it’s just there[...]
This is so 2016! See what’s happening now in 2017. Now 2016 has well and truly bedded in, it’s a great time to take stock on what the digital trends of 2016 are shaping up to be and ask yourself what you can or should be doing to market your business this year. Here are[...]
What is Keyword Research Keyword research helps you find out what search terms your audience are using so that you can optimise your individual webpages around those keywords (using techniques such as keywords in the content) with the aim of getting your website to the top of the rankings when someone types in that keyword.[...]
Are you one of the many businesses out there that have spent on your money on getting a wordpress website built but are not taking full advantage of it by regularly adding new posts and pages? I’m not about to preach to you all about the benefits of adding new content but suffice to say,[...]
I didn’t get to attend the most recent BrightonSEO and it looks like I missed out on some great speakers over the day. This slide deck (or in old fashioned 1990s talk slide show) by Greg Gifford really is the ultimate guide to everything local SEO today. Word of caution – its long and a[...]
..and why you might not be familiar with the term but you might already be doing it. Ever had that situation where someone is harping on about the latest fashion or business trend and how it’s cutting edge, the best thing ever etc. only to delve deeper and discover that you already know all about[...]
Keyword research has changed in the last 5 years. What keyword research should you do in 2015 and do you even need to do it at all?
I was recently interviewed by Tarryn Hunt of Empowering Business Mums and asked to give a few tips for her network on online marketing, particularly all the talk about mobile friendly websites.
Why online reviews help you in more ways than one A positive review from one of your customers is a great thing to achieve; there’s the feel good factor that you’ve done your job well and made someone happy, then of course there’s the evidence for all to see that you deliver a good service[...]