online-reviewIt’s a double whammy when you get a good online review

  • You get more credibility when a prospective client is making their mind up about you
  • It helps you in the search engine rankings

I’ve gone on elsewhere about the importance of getting reviews but it’s not an easy task.  To help you in your quest here is a quick tip make the whole process of getting Google reviews easier for you and your clients.

Create a simple link for customers to write reviews

By sending them the link to the Google review form for your buinsess the process becomes so much easier. And here’s how you create your own unique link for your business.

Firstly to create a link, you’ll need to get the Place ID for your business. To get your Place ID:

  1. Go to the Google Places API.
  2. Enter your business information in the “Enter a location” field at the top of the map.
  3. Click your business name in the list that appears.
  4. Your Place ID will appear on the map, beneath your business name.

google reviews

Then add your Place ID to the following URL to create your link:


Using the example above, the URL with the Place ID added would be:

Tip – Make your url simple by shortening using an online shortener like

Then all you need to do is send your customers the link either in an email when the time is right – i.e. when they are happy with your service. You could always include it in your email footer as well.

When customers click your link, a window will open in their browser. They’ll be able to rate your business and leave a review.

Remember that in order for a customer to leave you a google review they must have a google account themselves.  The link will prompt them to sign into their account if they aren’t already signed in.

google review

So get your unique link for your Google reviews and give it a go.  After all, if you don’t ask, you don’t get……