It’s one of the most powerful local strategies your business can use to improve your local search rankings is. And best of all it’s free, quick and doesn’t require any technical or marketing knowledge.
16 ways to spice up your website and social media with some alternative ideas for content OK, I’m not going to beat the same old drum. Content is important. It gets your message out there and it helps to optimise your site. Enough said. But ever get bored of writing blog posts and looking for[...]
Think you’ve got the perfect piece of content on your website, or not sure if it’s going to turn visitors away? Before you hit the publish button, check out this list of common website content mistakes. If you are guilty of any of them, there’s still time for a quick fix so you get the[...]
A Beginner’s Guide to Email Marketing Yes, we all get bombarded with emails, both from people and companies we know and those we have never heard of. Whether you welcome them or consign them immediately to the recycle bin, don’t let that stop you from sending out your own company emails. It doesn’t matter if[...]
How Generation X use YouTube and what that means for your marketing Born between the mid-1960s and late ’70s, Generation X, you know the ones – been around long enough to know a time before the internet, but savvy enough to take on the rapid changes. I definitely reside in Gen-X so it was with[...]
A question I often get asked by new or smaller businesses that have yet to take the plunge into the online world, is whether they need to invest in a website or whether a Facebook page is enough for people to find them online.
Limited time and budget like most small business owners? Here are the top 6 things you should be doing online in 2017 to bring in more business. 1Mobile first Your website is already on mobile friendly platform, right? If not…then make this the top priority now. Everything from your website to email campaigns should be formatted for mobile[...]
Here’s our latest project for one of our clients Daniells Harrison Chartered Surveyors. It was a complete overhaul of their existing website, bringing the look and feel up to date with a clean wordpress design. Here at IMN we’ve been working with Daniells Harrison and web developer Scalar Enterprises to manage the whole project, co-ordinating[...]
The art of getting inside the mind of your customer…. Who is your ideal customer? Are you sitting there now conjuring up an image of… a mum juggling it all / suave business person / teenage techy….delete as appropriate. Can you see them now at home / work / out and about using your product[...]
Maybe our fingers are getting tired or maybe we have become increasingly impatient, whatever is behind it, voice search is a trend that we can’t ignore. Google voice search queries are up 35x since 2008 and up 7x since 2011 65% of smartphone owners now use voice assistants, up from 30% in 2013 KPCB Internet[...]