It’s one of the most powerful local strategies your business can use to improve your local search rankings is. And best of all it’s free, quick and doesn’t require any technical or marketing knowledge.
Think you’ve got the perfect piece of content on your website, or not sure if it’s going to turn visitors away? Before you hit the publish button, check out this list of common website content mistakes. If you are guilty of any of them, there’s still time for a quick fix so you get the[...]
So just had a fairly momentous moment in my life. A fantastic celebration of our recent wedding. And now I’m back to normality, and busy working on clients’ website marketing, it got me to thinking could we have got married without the internet? And no, I’m not talking about the wonders of internet dating or[...]
Maybe our fingers are getting tired or maybe we have become increasingly impatient, whatever is behind it, voice search is a trend that we can’t ignore. Google voice search queries are up 35x since 2008 and up 7x since 2011 65% of smartphone owners now use voice assistants, up from 30% in 2013 KPCB Internet[...]
It’s a double whammy when you get a good online review You get more credibility when a prospective client is making their mind up about you It helps you in the search engine rankings I’ve gone on elsewhere about the importance of getting reviews but it’s not an easy task. To help you in your[...]
Following my recent workshop to local community groups, it was great to get some coverage in the local news courtesy of Postcode Publications.
I recently ran a workshop on behalf of Hampshire charity Community First. The workshop is part of the Community First Skills Sharing Scheme where local businesses are asked to give their time and skills to teach local charities and community groups essential business skills. During the half day session I taught the attendees how to[...]
I’ve been asked to present at a local business meeting so I thought some useful tips on local SEO techniques would go down well. Here’s a copy of my slide deck and notes. Why does local SEO matter? Local SEO (search engine optimisation) is about providing results that are relevant to a searcher based[...]
I’ve just come back from BrightonSEO and it’s official – video is still the marketing tool of choice this year (see my top trends for 2016). According to Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.” With video predicted to be 80% of all internet traffic by 2018, if[...]
I didn’t get to attend the most recent BrightonSEO and it looks like I missed out on some great speakers over the day. This slide deck (or in old fashioned 1990s talk slide show) by Greg Gifford really is the ultimate guide to everything local SEO today. Word of caution – its long and a[...]